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Comment for this source. 'Emerging Giants' JULY 31, 2006 from Pete Engardio, Michael Arndt and Geri Smith in BusinessWeek magazine BusinessWeek magazine, JULY 31, 2006 The McGraw-Hill Companies Inc. Authors of 'Emerging Giants' said about globalization's processes in main 'Multinationals from China, India, Brazil, Russia, and even Egypt are coming on strong. I understand in analyzing of the article that they noted about new companies and globalized business too 1. They're hungry -- and want your customers. 2. They're changing the global game. 3. A new breed of ambitious multinational is rising on the world scene, presenting both challenges and opportunities for established global players. 4. They are shaking up entire industries, and changing the rules of global competition. 5. These have new strategies of business life unlike Japanese and Korean conglomerates which took on the world of XX-th century, 6. They're arriving from lands that, while growing fast, remain relatively poor. 7. Authors use in article sub-headline 'Local Heroes'. And they wrote 'Other emerging players are using their access to deep pools of low-cost ... 8. "If you don't participate in these markets, you not only miss opportunities but also are cut out of all the innovation that comes from competing there.Then you won't be able to withstand the pressure when these companies come and hit you here." A few brief comments and rigorous objections for these sentences. This article was showing exactly new tendences but was loss much real factors. I agree with authors and their commentator Marcos in main: changing the global game, sheltered and protected environment, new strategies of business life, just the first wave ... For correct to article: They're UNQUENCHABLE (non hungry) and want your customers. For correct to Marcos mention: All the companies you mentioned have the HIDDEN ROOTS to the SIGNIFICANT POLITIC-ECONOMIC 'castes' in their own countries. My basic addition is that new giants use hidden multifactoral resources in their national and group's environment. Perhaps new giants should create new global markets for their longer life (Marcos, it is non amazing thing). Authors are know one important factor, but did not use this idea deeply. And let's think about these factors (I use silent words from article): hardscrabble origins, prevailed in brutally competitive domestic markets. © A.Borzykh. 2006. Preprint version. First e-publishing at 30 August 2006.